“Throughout my career in sports, I’ve seen a few books that talk about the rules of the game, but never one that shows you how talking about sports can improve your career and social life.”

BJ Waymer
Cause Marketing Specialist and NFL Consultant


“As a German who came to the U.S. in ‘99, I think it’s quite common for Europeans to think that they have America all figured out before ever coming here (mostly through popular culture, movies etc.) and are then quite surprised that they have to learn a lot.”

Florian Becker
Director, Worldwide Consulting Solutions, Citrix Systems


“I’ve served on several corporate boards and when I served on the Tandy Brands board (they were located in Texas), the board meeting did not start until there was some talk about UT or Texas A&M football.”

Maxine Clark
Founder, Chairman, and Chief Executive Bear
Build-A-Bear Workshop


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